NetEase Cloud Music’s New Strategic Partnership with Warner Chappell Music

Borsam IP

NetEase Cloud Music, one of China’s leading music streaming platforms, has inked a new strategic partnership with Warner Chappell Music (WCM) —among the three most significant music publishers in the world, on the extensive catalog of music licensing along with online karaoke and music IP development on 12, May 2020.
Zoe Wang, Regional Digital VP, WCM Asia Pacific states: “We hope with WCM catalogue will further accelerate the growth of the digital music business in China with NetEase Cloud Music.” 
NetEase Cloud Music VP Ding Bo adds: “We are so pleased to be working with Warner Chappell Music, which has such a vast catalogue of songs that are hugely influential in China. We look forward to collaborating with them to create new experiences that’ll engage our highly active online community. That will ensure that Warner Chappell’s songwriters can benefit from the popularity of their work with Chinese music fans.”
About NetEase Cloud Music
With over 800 million users and more than 30 million tracks, focusing on offering a distinguished user experience, NetEase Cloud Music is widely recognized as one of China’s most active music platforms regarding user retention rate, time spent on the platform and user-generated content where users can comment any music within 140 words and personalized music recommendation and personal FM are made every day based on music preference.

Access to WCM’s Catalogue
NetEase Cloud Music gets permission to use the copyright of 1.3 million music lyrics, including songs from worldwide renowned superstars such as Madonna, Katy Perry, Green Day, Eric Clapton, George Michael, Radiohead and Steve Aoki.
It likewise covers the work of many artists and songwriters in Asia Pacific, including Julia Peng, A-Lin, Tia Ray, Victor Wong, Sky Wu, Ta-You Lo, Hao MeiMei, Arys Chien, Jonathan Lee, Chia-Li Chen, Chief Chao, Chien Yao, David Tao, Eric Kwok, Eric Ng, F.I.R., Faye Chan, Hanjin Tan, Hsiao-Wen Ting, Hung-Liang Chang, John Yuan, Keith Chan, Kelly Yu, Kevin Yi, Khalil Fong, Ricky Hsiao, Tanya Chua, Kate Liao and so on.