With the ongoing US-China trade war, many Chinese companies are focusing more on markets outside the US, especially the EU and UK. At this important moment, Borsam Intellectual Property invited David Stanners, an expert in UK and EU intellectual property and founder of Earnest & Stalwart Intellectual Property and FIVE ZERO IP, to share his thoughts on "Challenges of Intellectual Property in Cross-Border E-commerce - Using Amazon as an Example" and "The Advantages of the UK in Global IP Strategy".

On the Amazon platform, David stressed that registering brands, managing supply chains, collecting evidence, and making accurate infringement complaints are key strategies to avoid product removals and protect intellectual property. He also warned that misusing complaints could cause legal problems. David pointed out that the UK, with its advantage of the English language, affordable and fast patent approvals, and strong legal influence worldwide, offers businesses a cost-effective way to expand their IP strategy internationally. With 20 years of experience, David has worked with leading global companies like Oxford Nanopore and has deep knowledge of both China and European IP practices. His insights combine a global outlook with local understanding.

Borsam Intellectual Property will continue to work with experienced global IP experts to provide businesses with smart and practical IP solutions for international expansion. In uncertain times like the trade war, being prepared in advance is the key to turning challenges into new opportunities.